Yousef al jasmi biography

Yousef Al-jasmi fell into fashion after an enchanting encounter with a scrap of gold fabric. His designer sister left the material on the kitchen table at home in Kuwait and her younger brother couldn’t resist its tactility. He began playing dress-up, draping the luminescent sample over a mannequin, until eventually the blueprint of a one-shoulder minidress was formed. Two days later, his sister informed him that six of her clients had enquired about purchasing the design. “I decided to run with it,” Al-jasmi tells Vogue. Years later, his client list is an A-Z of Hollywood’s biggest names, from Beyoncé and Cardi B to the Jenner-Kardashian clan.

“I create dresses that are meant to own the night,” Al-jasmi says of his USP. “My designs are for those who want to be seen, and to make a scene (a grand entrance of sorts).” He is not wrong: a Yousef Aljasmi (his brand loses the he hyphen after the definite article) gown lights up a red carpet, stage or party owing to the high-shine combination of coloured sequins and Swarovski crystals encrusted onto the m

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