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Marketing Of Pele Increasing, Could Top $30M Next Year

Pele last year signed “what is essentially a” 40-year marketing deal with Rio de Janeiro-based Prime Licensing, according to Richard Sandomir of the N.Y. TIMES in an examination of the marketing of Pele. Prime Licensing COO Paulo Ferreira predicted that the marketing of Pele will bring in $30M next year and “as much as” $100M in ’08. Ferreira: “For the first time in his career, he is building a brand around his name.” Sandomir notes Prime Licensing was behind the Puma line of Pele shoes and apparel last year, as well as a new autobiography titled “Pele, A Autobiographia” and an exhibition in Berlin called “Pelestation –- The Legend in Action,” which coincided with the FIFA World Cup. Ferreira added that he is “talking with a Hollywood studio about a film, and assessing real estate projects, like a soccer condominium development in Rio built around the Pele name.” Sandomir notes other possibilities include “soccer camps and a cellphone deal.” Pele has endorsed MasterCard, Nokia, PepsiCo and Brazilian oil company Petrobras. Dav

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Louis Vuitton, for those who may not know, is a venerable fashion brand that began in 1894. Today it is a $2 billion company with 9,000 plus employees worldwide. The Vuitton label is well known for its “LV” monogram found on most of its products, which include luxury trunks and leather goods, shoes, watches, jewelry, accessories, sunglasses, and books. Vuitton is one of the world’s leading international fashion houses — and its ads in recent years have become well known for their celebrity and superstar subjects — Madonna, Jennifer Lopez, Gisele Bundchen, Bono, Sean Connery, and Mikhail Gorbachev among them. Other athletes, such as tennis stars Andre Agassi and Steffi Graf, have also appeared in Vuitton ads, but with the soccer stars, Vuitton was reaching for a broader and perhaps, more “everyman” audience.

Having the three soccer legends appear in the same ad was something of coup, which Vuitton’s Antoine Arnault acknowledged, saying the company was honored to have them participate in its advertising campaign.

In addition to the

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Pelé

Brazilian footballer (1940–2022)

"Pele" and "O Rei" redirect here. For the Hawaiian goddess, see Pele (deity). For the Portuguese footballer with the same nickname, see Eusébio. For other uses, see Pele (disambiguation).

In this Portuguese name, the first or maternal family name is Arantes and the second or paternal family name is Nascimento.

Edson Arantes do Nascimento (Brazilian Portuguese:[ˈɛd(ʒi)sõ(w)aˈɾɐ̃tʃizdunasiˈmẽtu]; 23 October 1940 – 29 December 2022), better known by his nickname Pelé (Brazilian Portuguese:[peˈlɛ]), was a Brazilian professional footballer who played as a forward. Widely regarded as one of the greatest players of all time, he was among the most successful and popular sports figures of the 20th century.^[2] His 1,279 goals in 1,363 games, which includes friendlies, is recognised as a Guinness World Record.^[3] In 1999, he was named Athlete of the Century by the International Olympic Committee and was included in the Time list of the 100 most important people of the 20th century. In 2000, Pelé was